Your vision and your unique selling proposition (USP) are transformed into a logo. You can achieve expression and recognition value with a font logo or an image logo and the combination of the two.
... to your Userinterface Design
The branding forms the basis for your style guide, which in turn forms the foundation for an aesthetic and appealing design of your web application/application or your advertising materials.
Branding
The aim here is to create an image that is recognizable and represents your vision and values to the outside world. This includes your logo, the chosen typography and visual language.
