"Destigmatization and education without a "clinical" effect. People should find it "cool" / good / sensible to invest in their mental health. ."
"The brand should radiate a healthy amount of positivity with positive or eye-catching colors. Mellow should be the first port of call for mental health."
"The brand should radiate trust and quality..."
The vision, mission and values of the company were visually translated into mood boards. The 3 redesign options show color combinations and possible design variants. The decision-making process was additionally supported by the presentation as a webpage. Redesign option 1 best reflected the corporate identity. Once the look and feel was clear, the details were coordinated and worked out.